How to Buy an Audemars Piguet Royal Oak

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A highly recognizable luxury watch globally is the Audemars Piguet Royal Oak. Known for its distinctive octagonal bezel, “tapisserie” patterned dial, and integrated bracelet, the Royal Oak has been a symbol of sophistication and innovation since its introduction in 1972. Purchasing a Royal Oak is a transaction and an investment in horological history. This guide will take you through all the necessary actions and factors to make sure you make a wise and fulfilling purchase.

Recognizing the Audemars Piguet Royal Oak

Before diving into the buying process, it’s essential to understand what makes the Royal Oak special. The legendary watchmaker Gerald Genta designed the watch, and it was revolutionary at the time for using stainless steel in a luxury sports watch. Its design elements, such as the octagonal bezel secured with visible screws and the beautifully crafted integrated bracelet, have become iconic.

Variants of Audemars Piguet Royal Oak 

There are three different variants of the Royal Oak: the traditional Royal Oak, the Royal Oak Offshore, and the Royal Oak Concept. Each model has its unique features and appeals to different tastes and lifestyles. You can make fewer decisions if you know how these models differ.

Buying Guide in Audemars Piguet Royal Oak

How to Buy an Audemars Piguet Royal Oak

Step 1: Determine Your Budget

The first step in buying a Royal Oak is setting your budget. Watch prices for Audemars Piguet Royal Oak vary greatly based on the model, materials, and level of movement complexity. A bare stainless steel Royal Oak might start around $20,000, while models with complications, precious metals, or limited editions can reach six figures.

Establishing how much you are willing to spend before starting your search is crucial. It will help you focus on models within your price range and ensure you can handle many options.

Step 2: Research the Models

Once you have a budget in mind, it’s time to research the different Royal Oak models. Visit the Audemars Piguet website and browse through the various collections. Pay attention to the specifications, materials, and features of each model. Some key aspects to consider include:

  • Size: Royal Oak watches come in different sizes, typically 33mm to 44mm. Select a size that fits your wrist comfortably and complements your style.
  • Material: The Royal Oak is available in stainless steel, gold, titanium, and ceramic. Each material offers a different aesthetic and feel.
  • Complications: Decide if you want a simple time-only watch or one with additional complications like a chronograph, perpetual calendar, or tourbillon.
  • Dial Color and Design: The “tapisserie” dial is a hallmark of the Royal Oak but comes in various colors and patterns. Choose a dial that appeals to you.

Step 3: Authorized Dealers vs. Secondary Market

When purchasing a Royal Oak, you have two main options: buying from an authorized dealer or the secondary market.

Authorized Dealers

Purchasing from an approved dealer guarantees that the watch is brand-new and has the entire manufacturer’s warranty. Authorized dealers also offer the peace of mind that comes with authenticity and service support. However, availability can be an issue as Royal Oak watches are highly sought after and often have waiting lists.

Secondary Market

The secondary market includes pre-owned and vintage watches sold through reputable dealers, auction houses, and online platforms. While you can often find more variety and potentially lower prices on the secondary market, it’s crucial to exercise caution. Ensure the watch is in good shape, and avoid buying fakes by only purchasing from reliable retailers.

Step 4: Inspecting the Watch

Whether buying a new or pre-owned, thoroughly inspecting the watch is essential. Ensure that all packaging, documentation, and warranty cards are included for new watches. Look for signs of wear for pre-owned watches and ensure the watch has been serviced regularly.

Key aspects to inspect include:

  • Condition of the Case and Bracelet: Check for scratches, dents, and signs of polishing.
  • Movement: Have the movement checked by a professional to ensure it functions correctly.
  • Authenticity: Verify the watch’s authenticity by checking serial numbers, reference numbers, and corresponding documentation.

Step 5: Making the Purchase

When you’re ready to make the purchase, ensure that all terms of the sale are straightforward. Understand the warranty terms and return policies if buying from an authorized dealer. Confirm the seller’s return policy and any guarantees offered if buying from the secondary market.

Step 6: Maintenance and Care

To keep your Royal Oak in perfect condition after purchase, you must provide the necessary upkeep and care. Audemars Piguet recommends servicing your watch every 3-5 years. Regular cleaning and careful handling will help preserve its beauty and functionality.


Purchasing an Audemars Piguet Royal Oak is a noteworthy and fruitful financial commitment. By following these steps—determining your budget, researching models, choosing between authorized dealers and the secondary market, inspecting the watch, making the purchase, and maintaining it properly—you can ensure your experience is enjoyable and successful. Having a Royal Oak means more than just knowing the time; it’s like having a priceless piece of horological art that future generations will treasure. Feel free to adjust and expand upon this content to fit your website’s specific tone and style.

FAQs about Buying an Audemars Piguet Royal Oak

Why is the Audemars Piguet Royal Oak such a unique piece?

The Audemars Piguet Royal Oak is well known for its innovative construction and style. It was the first high-end sports watch constructed of stainless steel and released in 1972. Its distinctive characteristics, created by Gerald Genta, are an integrated bracelet, an octagonal bezel, and a dial with a “tapisserie” pattern. The Royal Oak represents luxury and sophistication thanks to its excellent horological knowledge, premium materials, and inventive design.

How much should I expect to pay for a Royal Oak?

The model, materials, and complexity all significantly impact how much an Audemars Piguet Royal Oak costs. Stainless steel entry-level models usually start at $20,000. However, more intricate models, like those made of platinum or gold or including perpetual calendars or clocks, can cost anywhere from $50,000 to several hundred thousand dollars. Limited editions and vintage models can also command higher prices.

Should I buy a new or pre-owned Royal Oak?

Both options have their advantages. Buying a new Royal Oak from an authorized dealer ensures you get a brand-new watch with a full manufacturer’s warranty and authenticity guarantee. On the other hand, costs could increase, and supply might be restricted. Purchasing a pre-owned Royal Oak can offer more variety and potentially lower prices, but it requires careful inspection and buying from reputable sellers to ensure authenticity and good condition.

How can I verify the authenticity of a pre-owned Royal Oak?

To verify the authenticity of a pre-owned Royal Oak, check for the following:

  • Serial and Reference Numbers: Ensure they match the documentation.
  • Documentation: Look for original papers, warranty cards, and service records.
  • Condition: Inspect the watch for quality and signs of wear.
  • Reputable Sellers: Buy from trusted dealers, auction houses, or platforms with solid reputations. Consider having the watch inspected by a professional watchmaker or authorized service center.

How often should I service my Royal Oak?

Audemars Piguet recommends servicing your Royal Oak every 3-5 years to maintain its performance and appearance. Regular servicing includes checking the movement, ensuring water resistance, and cleaning. Proper maintenance, including careful handling and regular cleaning, will help preserve the watch’s functionality and aesthetics for years.

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